Strategic Planning


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Strategic Plan Summary

To the University Community

As 2010 draws to a close, it is important to state that strategic planning continues. Southwestern Oklahoma State University has committed to strategic planning since the initial Agenda for Excellence was developed in 1998 and carried through 2003. This planning has continued since. As President Randy Beutler wrote in the Agenda for Excellence, the process will move forward in 2011 when faculty, staff, and community leaders are convened to continue to build the vision for SWOSU. This anticipated planning cycle will use information provided in the 2010 self-study prepared for the North Central Association /Higher Learning Commission (NCA/HLC) site visit. A summary is provided on each of the goals.

GOAL ONE: By 2010, student retention and graduation rates will exceed those of all regional universities in Oklahoma.

Outcome: Retention rates did not exceed those of all regional universities in Oklahoma.
Outcome: Graduation rates exceeded four of five years when compared to all regional universities in Oklahoma.

SWOSU plans to continue to implement strategies to improve retention and graduation rates in the next strategic planning cycle.

GOAL TWO: By 2010, the level of student satisfaction with campus life will have increased.

To serve its immediate constituency, SWOSU conducts an annual Survey of Student Opinions (SOSO) to monitor student satisfaction with campus services and university environment, the latter including quality of instruction, facilities, costs, and opportunities for campus involvement and employment. Individual results of SOSO student responses averaged between “strongly agree” (1 rating) or “agree” (2 rating) to the following statements, with the average score shown in parentheses. As reported in the 2010 SWOSU Self Study for NCA/HLC SWOSU students overall were “satisfied” (1 rating) or “very satisfied” (2 rating) with what SWOSU services (2.24) and the College Environment (1.99). These annual ratings have fluctuated little the past several years. The spring 2009-survey results indicate the following:

  • SWOSU is equally supportive of women and men (1.57).
  • I would recommend SWOSU to others (1.61).
  • I am proud of my accomplishments at SWOSU (1.63). 
  • SWOSU is equally supportive of all racial/ethnic groups (1.72). 
  • SWOSU has helped me meet the goals I came here to achieve (1.76). 
  • My experiences at SWOSU have helped motivate me to make something of my life (1.85).
  • My experiences at SWOSU have equipped me to deal with possible career changes (1.96).
  • SWOSU welcomes and uses feedback from students to improve itself (1.99). 

Ninety-three percent of respondents indicated that SWOSU was their first (72%) or second (21%) choice. If they could start over, 78% would “definitely” (42%) or “probably” (36%) choose SWOSU again. The overall impression of the quality of education at SWOSU is “excellent” or “good” for 86%.

GOAL THREE: By 2010, students will be better prepared to live in an increasingly global, diverse, and technological society.

According to the SWOSU Fact Book over the past 12 years, SWOSU’s minority enrollment on campus has increased with the largest increase by the Native American student group that has almost doubled in size. In 1999, the white student enrollment was 86% and in 2010, it is 76%. SWOSU has also reached out to the international community by establishing MOUs with the following universities for student education focused exchange programs: 

University Agreements

This goal will continue to be part of an ongoing recruitment effort.

GOAL FOUR: By 2010, academic departments will be participating in strategic alliances and cooperative agreements.

SWOSU has met this goal with most academic departments actively pursuing these type arrangements. Not all departments engage in service learning projects but may pursue volunteerism opportunities within the communities in the area. SWOSU will continue to urge departments to continue their efforts.