Southwestern Oklahoma State University

Athletic Hall of Fame

Bennie Beutler - 2010

The Beutler name has been part of the national rodeo circuit for generations. From the onset of Beutler Brothers Rodeo Company to its most recent collaboration as Beutler & Son Rodeo Company, Bennie Beutler has been carrying on the family business as part of the world’s largest rodeo contractor since his grandfather and great uncles took up the profession in 1929.

Beutler has worked with his father and grandfather since his youth growing up as a teenager on their ranch north of Elk City. Early on he developed a keen eye and earned a reputation of developing bulls and broncs with mean and nasty dispositions. Years later he joined forces with E.K. Gaylord II to form Beutler & Gaylord Rodeo Co. in 1989. That partnership continued for a dozen years and resulted in numerous PRCA's stock contractor of the year titles as well as numerous horses and bulls named rough stock animals of the year.

Beutler’s association with SWOSU has been one that stretches a number of years. A 1967 graduate of Hammon High School, he later attended SWOSU where he graduated in 1970 with a business administration/marketing degree. His wife of 39 years, Connie, received her bachelor’s and master’s degree from SWOSU. The Beutler’s three children, Rhett, Amber and Katie all attended SWOSU. His cousin, Randy, has just been announced as the university’s new president.

Beutler, along with father, Jiggs, were on the ground floor and instrumental in the development of the SWOSU rodeo since its inception in 1973. Together with pioneering SWOSU coach Dr. Don Mitchell, the trio quickly elevated the status of the SWOSU rodeo to one of the premiere college events in the nation, a distinction it still enjoys today more than 36 years since its beginning.

“Bennie Beutler and his family have been outstanding partners and supporters of the SWOSU rodeo from the start,” SWOSU Rodeo coach Chad Ramirez said. “The quality of stock that is regularly brought in is among the best, if not the very best of any college rodeo. Our cowboys always know that they will be riding stock that is of the same quality that many top-level professionals compete on in the biggest rodeo events in the nation.”

Beutler, now with his son Rhett, provides rodeo stock for 25-30 events a year, including the Tucson (Ariz.) Rodeo, Star of Texas Fair and Rodeo in Austin and the Buffalo Bill Rodeo in North Platte, Neb. to name a few. The Beutlers have been regular stock contributors to the National Finals Rodeo for several consecutive years.

Beutler said he was surprised with the announcement of his selection into the SWOSU Athletics Hall of Fame, considering he did not play collegiate sports for the Bulldogs.

“I’m tickled to death to be joining a group of people that I’ve long since known and admired,” Beutler said. “SWOSU has always been a very special place for me and my family. We hope to continue our association with the school and its rodeo program for years to come.”