Graphic Standards
The purpose of graphic standards is to present a strong brand identity for Southwestern Oklahoma State University to its many audiences. The manual consists of the coordinated elements of the SWOSU academic signature, spirit signature, Brandy the Bulldog, colors, types, usage requirements, and stationery. The print portion of the branding campaign is enclosed to share with you how we are promoting SWOSU to our primary audience, high school students.
The Office of Public Information will oversee implementation of the identity
program. If you have questions on the usage requirements, please call Public
Information:
Phone: (580) 774-3063
Fax: (580) 774-7117
E-mail: identity@swosu.edu
For questions regarding university information on the web site, www.swosu.edu,
direct them to the Office of Web Site Management.
Phone: (580) 774-3179
E-mail: webmaster@swosu.edu
This manual can also be found on the web site at www.swosu.edu.
Members of the print and broadcast media who need digital files of the SWOSU logos may download them at www.swosu.edu/identity.
Commercial and Promotional Use of University Signatures
The name, marks, and image of Southwestern Oklahoma State University cannot be used to suggest endorsement of any product or service not provided by the university. The university's logos are trademarked and protected by law. Schools, divisions, offices, and departments in the university may use the marks for university business without permission.
However, any outside organization or individuals must first obtain permission from the university's Office of Public Information. No organization outside of the university may use SWOSU's name or marks for monetary gain without permission and a licensing agreement with the university.
For more information on licensing with SWOSU, contact the Vice President for
Administration and Finance.
Phone: (580) 774-3000
Fax: (580) 774-7101
E-mail: licensing@swosu.edu
Note: You may want to direct the trademarking items to your attorney, if you have one, or to a trademarking office if that is going somewhere other than Public Information.