Signature Usage Guidelines
General
The academic signature represents all university departments and offices. No individual unit logos may be developed or used. The names of individual units should be presented typographically to avoid developing competing logos.
Alterations
Alterations of signature elements are not permitted. They should not be rearranged, rotated, animated, shadowed, or rendered in three-dimensional form without prior authorization. Do not place the signature elements inside any other shape or combine them with any other symbol or graphic. The logotype has been customized for the university; therefore, campus units should always reproduce the symbol from authorized digital files or authorized reproduction-quality originals.
The logo may not be copied from another copy. The logo may not be manipulated or stretched. The logo must be used as a high-resolution file (300 dpi) for all printed pieces.
Clear Space
The diagram indicates the setting specifications for the Southwestern Oklahoma State University signature. The signature must be surrounded on all sides by the specified clear space to separate it distinctly from any other graphic elements. This clear space and separation provides graphic impact and preserves equity in the signature.
Signature Color Options
Blue and gray, using the appropriate Pantone Marching System (PMS) colors, are preferred for reproducing the SWOSU signature. A two-color signature of blue and 65% black tint also is acceptable. When blue and gray ink are not used, the logo can appear in one color, blue or black.
The signature can also be reversed out of another ink color, such as black, creating a white signature. Single-color publications often use this technique.
The signature can be overprinted on a third color if that color is light enough to provide sufficient contrast. A single-color signature can also appear on a sufficiently contrasting colored background.
Choose backgrounds that contrast with the signature to give it impact. Do not use pale or garish colors or busy or heavily textured backgrounds.
