Spirit and Informal University Logos
The spirit and informal logos are use to communicate school spirit. These marks are friendly and casual and should be used only when a bolder, more informal look is desired; i.e. by student groups and sports programs. These logos should NEVER compete graphically or be used as a substitute for the Southwestern Oklahoma State University academic signature.
The spirit logo features an illustrated standing bulldog and SWOSU typographically. The bulldog and the text can be used independently, as long as they are being used for the purpose of spirit promotion. The colors designated for all logos (Blue 534, Cool Gray 7, and Cool Gray 8 - see Typefaces and Colors page) must be used.
Other spirit marks include the Bulldogs, and DAWGS, which can be found on sports uniforms, accessories, and clothing.
