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Oklahoma's Retail Trade Pull Factors Available through SWOSU

April 17, 2006

Information on Oklahoma’s trade pull factors is available in the latest newsletter from the Center for Economic and Business Development at Southwestern Oklahoma State University in Weatherford.

Trade pull factors measure the effectiveness of retail market performance by relating a county's or city's ability to attract both resident and non-resident retail consumers to its community through retail trade.

According to Dr. Marvin Hankins of the CEBD, the newsletter reports the trade pull factors of Oklahoma's 77 counties and the trade pull factors of 50 Oklahoma communities.

Trade pull factors are derived by dividing a county’s or city’s per capita sales by the per capita sales for the state. Trade pull factors less than one indicate that the area is losing resident retail purchases to a surrounding region. Conversely, trade pull factors greater than one indicate that the area is attracting more non-resident retail purchases than it is losing retail purchases to the surrounding region.

A trade pull factor equal to one indicates that the area is sustaining its retail business by attracting as many non-resident retail purchases as it is losing resident retail purchases.

For example, Custer County has a trade pull factor of 1.07 meaning that it is sustaining retail business but attracting slightly more non-resident retail purchasers than it is losing resident retail purchasers. Caddo County, however, has a trade pull factor of .48 meaning that it is losing more non-resident retail purchasers than it is attracting retail purchasers from the surrounding counties.

Hankins said trade pull factors can also be used to identify areas for further economic development, expansion or improvement as well as areas for community development.

For more information about Oklahoma trade pull factors, please contact the SWOSU Center for Economic & Business Development at (580)774-7095 or visit the website at www.swosu.edu/cebd.

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