Public Relations & Marketing
News and Events
Two SWOSU Faculty Become Certified Science Messengers
September 28, 2011
Dr. Andrea Holgado and Dr. Muatasem Ubeidat, both faculty members in the Southwestern Oklahoma State University Department of Biological Sciences in Weatherford, were recently certified by the National Science Foundation as science messengers.
Maggie Yoder, an alumnus of the SWOSU biology program, was also certified during the two-day workshop that was held at the National Weather Center in Norman. The free event was sponsored by the National Science Foundation, Oklahoma Experimental Program to Stimulate Competitive Research (OK EPSCoR) and the National Weather Center.
The NSF assembled an impressive team of communicators and trainers at the workshop to help members of the scientific community become more effective messengers. Some of the guest included Emmy award-winning television producer Joe Schreiber, bestselling science author Chris Mooney and NSF's Albert Einstein Distinguished Educator Fellow Buffy Cushman-Patz.
The trio from SWOSU who became certified messengers were also accompanied by Dr. Lori Gwyn, director of sponsored programs at SWOSU. SWOSU members attending the workshop learned how to craft a message that included the significance of research endeavors and how to effectively deliver it to a variety of audiences. They also experienced live interview training, learned video production best practices, and developed public presentation and new media skills. A second day of training allowed them to further refine their messages and worked on skills that will enable them to talk more effectively to their colleagues, public audiences and the media. More importantly, they became part of the NSF nationwide database of trained scientists to be used in future science broadcasts and media interviews.
The National Science Foundation is sponsoring such workshops in all states across the country to raise awareness about science and scientific discoveries, to gain support from a broader range of audience, and to effectively communicate scientific discoveries in a way that the public can appreciate what scientists are doing for the United States.