°F
The Focus Is You

Athletic & Spirit Marks

The SWOSU Athletic and Spirit marks are the primary logos used by the University’s Athletic Department for sanctioned sports and for use in more friendly and casual circumstances when a bolder, more informal appearance is desired. The SWOSU Athletic and Spirit marks should never be used to substitute the SWOSU Academic wordmarks in formal academic or administrative documents, settings and applications. The SWOSU Athletic and Spirit marks may be used by non-athletic departments of the University for promotional items with a spirit theme and for advertising/ marketing when applicable.

These marks were created to provide a consistent spirit brand for the University and feature several variations to maximize usage flexibility. While the athletic and spirit marks may be sized appropriately for the specific use, the proportions of their individual elements cannot be altered. They must be displayed in designated official colors. All marks must be reproduced from official artwork available through the Office of Public Relations and Marketing.

The Bulldog Body and Bulldog Head logos may be used independently in secondary applications when the name of the University has already been established graphically or in title. They may also be used in conjunction with the SWOSU Academic wordmark, but must be separated providing the adequate clear space as established in this manual.

The SWOSU Athletic and Spirit marks are registered and trademarked properties. Any alteration, modification, or unapproved usage of these wordmarks and logos is strictly prohibited. Please contact the Office of Public Relations and Marketing for usage and approval.

Preferred Spirit Mark

Bulldog Head + SWOSU Wordmark

Full Color Configuration graphic
bulldog body and SWOSU word mark graphic
Bulldog Body + SWOSU Wordmark
bulldog body graphic
Bulldog Body
SWOSU wordmark graphic
SWOSU Wordmark
bulldog head graphic
Bulldog Head

Full Color Configuration

Full Color Configuration graphic

Full Color Usage On Dark Backgrounds

The SWOSU Athletic and Spirit marks are often used on a dark background or dark field of color. To allow for adequate distinguishable, the logos have been given a thin white outline. This logo set is required for all applications on darker backgrounds or dark fields of color when a full color logo is desired.

Full Color Usage On Dark Backgrounds graphic

Single Color Configurations

White

Single Color Configurations graphic

Black

single color configurations graphic black

Bulldog Blue

single color configurations graphic blue

Bulldog Gray

single color configurations gray graphic

Minimum Clear Space Requirements

When logo mark implementation is intended for stand alone use on solid or near solid fields of color, a minimum clear space is required. This spacing is uniform on all sides of the logo.

image of SWOSU logo mark with 1/8 width of logo(x)
image of SWOSU logo mark with bulldog head with SWOSU logo
image of sWOSU logo mark with bulldog full-body with SWOSU logo
image of SWOSU logo mark with bulldog full-body
image of SWOSU logo mark

For more information on logos, trademarks, usage and licensing with Southwestern Oklahoma State University, please contact the Office of Public Relations and Marketing or SWOSU Graphic Design.

Office of Public Relations and Marketing
p: 580.774.3063
f: 580.774.7117
e: identity@swosu.edu

© Copyright 2018 SWOSU, All Rights Reserved.
The Focus Is You