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Athletic & Spirit Mark Usage Violations

To maintain the integrity and consistency of the Southwestern Oklahoma State University Athletic and Spirit marks and their effectiveness as an identifier, it is required that all logos and verbiage meet the standards represented in this manual without alteration or manipulation. Artwork should always originate from the original artwork provided by the Office of Public Relations & Marketing and be approved prior to usage. Shown on these pages are some examples of incorrect usage.

example of Never use the word ‘Southwestern’ alone as an identifier
Never use the word "Southwestern" alone as an identifier.
Example of Never change the color of any Athletic and Spirit mark
Never change the color of any Athletic and Spirit mark.
Example of Never disproportionately over emphasize certain words in the university’s name
Never disproportionately over emphasize certain words in the university’s name. 
example of Never use an unapproved logo or unapproved abbreviation
Never use an unapproved logo or unapproved abbreviation.
example of Never invert or reverse the color(s) on any Athletic and Spirit mark
Never invert or reverse the color(s) on any Athletic and Spirit mark.
example of Never flip any Athletic and Spirit mark. The Bulldog is always to face to the viewers right.
Never flip any Athletic and Spirit mark. The Bulldog is always to face to the viewers right.
example of Never stretch or alter the Athletic and Spirit marks proportions
Never stretch or alter the Athletic and Spirit marks proportions.
example of Never change the proportions of any of the Athletic and Spirit marks or their elements Never reposition any of the Athletic and Spirit marks or their elements
Never change the proportions of any of the Athletic and Spirit marks on their elements
example of Never use a white Athletic and Spirit mark on a field of color or background without sufficient contrast
Never reposition any of the Athletic and Spirit marks on their elements.
example of ever use black, Bulldog Blue, or Bulldog Gray single color Athletic and Spirit marks on a field of color or background without sufficient contrast
Never use a white Athletic and Spirit mark on a field of color or background without sufficient contrast.
example of ever use black, Bulldog Blue, or Bulldog Gray single color Athletic and Spirit marks on a field of color or background without sufficient contrast
Never use black, Bulldog Blue or Bulldog Gray single color Athletic and Spirit marks on a field of color or background without sufficient contrast.
example of Never use any Athletic and Spirit mark without its white outline on any dark or varied background
Never use any Athletic and Spirit mark without is white outline or any dark or varied background.
example of Never place an Athletic and Spirit mark on backgrounds that overpower, distract or clash
Never place an Athletic and Spirit mark on backgrounds that overpower, distract or clash.
example of Never allow a photograph or graphic to show through a single colored Athletic and Spirit mark
Never allow a photograph or graphic to show through a single colored Athletic and Spirit mark.
example of Never add any element to an Athletic and Spirit mark
Never add any element to an Athletic and Spirit mark.
example of Never replace the Athletic and Spirit wordmark with the Academic wordmark. When the Bulldog is used with the Academic wordmark, proper clear space separation between the two logo marks is required
Never remove any of the elements within an Athletic and Spirit mark.
example of Never replace the Athletic and Spirit wordmark with the Academic wordmark. When the Bulldog is used with the Academic wordmark, proper clear space separation between the two logo marks is required
Never remove the letters from the Athletic and Spirit wordmark.
example of Never remove any of the elements within an Athletic and Spirit mark
Never replace the Athletic and Spirit wordmark with te Academic wordmark. When the Bulldog is used with the Academic wordmark, proper clear space separation between the two logo marks is required.

For more information on logos, trademarks, usage and licensing with Southwestern Oklahoma State University, please contact the Office of Public Relations and Marketing or SWOSU Graphic Design.

Office of Public Relations and Marketing
p: 580.774.3063
f: 580.774.7117
e: identity@swosu.edu

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The Focus Is You