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Official Unit Specific Marks

Administrative and Academic units of the University have specific logos featuring the SWOSU academic wordmark and the unit identifier below in Adobe Garamond typeface. When using the unit identifier (college, school, department or office name), a ruled line is to be used to separate the SWOSU academic wordmark from the unit identifier. The minimum length of the ruled line is to be the width of the dominant logotype ‘SWOSU’ (y) and extend to the longest line of the identifier. The maximum extension of both the ruled line and unit identifier is 50 percent (1/2 y) past the width of the dominant logotype ‘SWOSU’ (y). If the unit identifier extends past this distance, use multiple lines. Please contact the Office of Public Relations and Marketing for usage and approval. These logo marks are not to be altered or modified. The official unit specific mark is required on all external correspondence. 

When unit identifier falls within the minimum ruled line width, identifier is to be set on one line.

image of maximum width of ruled line & unit identifier - music
image of maximum width of ruled line & unit identifier - music without guidelines

When unit identifier is longer than the minimum ruled line width, identifier is to be set on two lines.

image of unit identifier is longer than the minimum ruled line width, identifier is to be set on two lines
image of unit identifier is longer than the minimum ruled line width, identifier is to be set on two lines without guides

When unit identifier is longer than the minimum ruled line width and set on two lines utilizing the minimum ruled line width.

image of  When unit identifier is longer than the minimum ruled line width and set on two lines utilizing the minimum ruled line width.
 image of unit identifier is longer than the minimum ruled line width and set on two lines utilizing the minimum ruled line width without guides

For more information on logos, trademarks, usage and licensing with Southwestern Oklahoma State University, please contact the Office of Public Relations and Marketing or SWOSU Graphic Design.

Office of Public Relations and Marketing
p: 580.774.3063
f: 580.774.7117
e: identity@swosu.edu

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The Focus Is You