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Typography

Typography can carry an important role within the University’s branding. Their consistent use by the campus community can strengthen the University branding by assisting in giving a unified and professional appearance.

Usage Type Family Type Sample

Identity

Adobe Garamond Pro

The Adobe Garamond Pro font family includes various weights in both Roman and oblique faces. Its primary use is to be used for the sub-branding text used in SWOSU unit specific marks. In addition, its use as body copy in academic and official business settings works well to create a harmonious relationship with the university’s more formal academic marks.

image of Adobe garamond pro type font

Handwritten

Felt Tip Roman

The Felt Tip Roman font is a casual, handwritten style font selected to represent our current university slogan. It provides an approachable feel and works well for headlines and other display settings, but is not recommended for larger blocks of text.

image of felt tip roman type font

Web

Myriad Pro

The Myriad Pro font family includes various weights in both Roman and oblique faces. It is a standard sans serif font that provides open shapes and ease in readability, making it a good choice for body copy in print and on the web.

image of myriad pro type font

For more information on logos, trademarks, usage and licensing with Southwestern Oklahoma State University, please contact the Office of Public Relations and Marketing or SWOSU Graphic Design.

Office of Public Relations and Marketing
p: 580.774.3063
f: 580.774.7117
e: identity@swosu.edu

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The Focus Is You