°F
The Focus Is You

 Academic Brand Usage Violations

To maintain the integrity and consistency of the Southwestern Oklahoma State University academic brand’s effectiveness as an identifier, it is required that all logos and verbiage meet the standards represented in this manual without alteration or manipulation. Shown on this page are some examples of incorrect usage.

Never use the word ‘Southwestern’ alone as an identifier graphic
Never use the word ‘Southwestern’ alone as an identifier 
Never disproportionately over emphasize certain words in the university’s name graphic
Never disproportionately over emphasize certain words in the university's name
Never recreate or substitute the typefaces used in the academic wordmark graphic
Never recreate or substitute the typefaces used in the academic wordmark
Never apply the academic wordmark with Bulldog Blue color on a dark colored background graphic
Never apply the academic wordmark with Bulldog Blue color on a dark colored background
Never apply the full color acadmic wordmark on a gray background graphic
Never apply the full-color academic wordmark on a gray background
Never use the white academic wordmark on a light background with insufficient contrast graphic
Never use the white academic wordmark on a light background with insufficient contrast
Never add any element to the academic wordmark graphic
Never add any element to the academic wordmark
Never reproduce the academic wordmark or logos in any non-official colors graphics
Never reproduce the academic wordmark on logos in any non-official colors
Never stretch or alter the academic wordmark or logos proportions graphic
Never stretch or alter the academic wordmark or logo proportions
Never place the academic wordmarks or logos on backgrounds that overpower, distract or clash graphics
Never place the academic wordmarks or logos on backgrounds that overpower, distract or clash
Never reverse or invert the University Seal graphic
Never reverse or invert the University Seal
Never use an unapproved abbreviation or any old, expired logo graphic
Never use an unapproved abbreviation or any old, expired logos

For more information on logos, trademarks, usage and licensing with Southwestern Oklahoma State University, please contact the Office of Public Relations and Marketing or SWOSU Graphic Design.

Office of Public Relations and Marketing
p: 580.774.3063
f: 580.774.7117
e: identity@swosu.edu

© Copyright 2018 SWOSU, All Rights Reserved.
The Focus Is You