Bachelor of Business Administration in General Business
A general business degree offers broad, versatile training in key areas like accounting,
entrepreneurship, finance, management, and marketing, making it one of the most flexible
degrees for entering the workforce. Graduates are prepared for a wide variety of roles
across nearly every industry.
The program emphasizes practical experience with opportunities for internships. Students
will also develop essential interpersonal skills, such as communication, collaboration,
and leadership, which are crucial for a successful career in business.
In addition to GEs and the Professional Business core, General Business students develop
their skills by choosing classes that meet their career goals through a variety of
options in accounting, entrepreneurship, finance, management, and marketing.