Bachelor of Business Administration in Marketing
Graduates with a degree in marketing often pursue a wide range of careers that involve
various aspects of promoting products, services, or brands. Some common roles they
might consider include branding, digital marketing, social media marketing, and marketing
manager. Marketing offers many exciting and dynamic opportunities in both traditional
and digital spaces.
The program emphasizes practical experience with opportunities for internships. Students
will also develop essential interpersonal skills, such as communication, collaboration,
and leadership, which are crucial for a successful career in marketing.
In addition to GEs and the Professional Business core, Marketing students develop
their skills with classes like Promotional Strategy, Consumer Behavior, Services Marketing,
and Marketing Research.